What You Need to Know about Brokerage General Agents

Larry Anders
3 min readJan 21, 2022

Independent firms or contractors who operate for insurance companies are known as brokerage general agents (BGAs). Their primary responsibility is to market one or more insurance products to a select number of insurance brokers. The insurance is then sold to clients through these brokers. Brokerage general agents might specialize in a particular area of the insurance sector or sell products from various insurers.

Brokerage general agents provide a range of support services for individual brokers, including taking online applications, tracking cases, providing instant insurance quotations, and addressing underwriting-requirement inquiries.

They can also help with problems while conducting business with a client. They frequently have experts in specific forms of insurance coverage and can direct them to an independent agent to fill any knowledge gaps. Independent agents and brokerage general agents usually work closely together.

A brokerage general agency’s mission is to assist financial advisors in developing customized solutions for their client’s unique needs. Working with a BGA provides advisors with the skills and resources to become insurance experts. A broker’s task is to keep track of the most cost-effective insurance solutions. Their expertise may be used by financial advisers, property-casualty agencies, and other insurance agents to examine an entire industry segment through just one phone call. In the United States, there are a few hundred BGAs, each with staff and sales teams.

A BGA is extremely knowledgeable about the process of insurance underwriting and may be asked questions about it by other insurance professionals. Insurance underwriting involves determining a customer’s risk before providing a policy. BGAs typically serve as an instructional resource for the industry and can assist other insurance brokers upon the filing of an insurance claim.

A brokerage general agent’s primary responsibility in the brokerage sector is to make sales. Based on price, policy quality, and relationships developed by individual broker agents, a general brokerage agency may decide which insurance products a representative can market to other brokers. The salaries of most BGAs are commission-based. However, there may be a fixed fee based on agreements with other brokers.

Because general agencies specialize in specific verticals, they make good partners with insurance companies. A BGA, for example, might concentrate on insurance products that are well-suited to employee benefits packages. BGAs, at the very least, are experts in their specific fields. This is important considering insurance is a dynamic and evolving sector.

Every year, insurance products and federal and state rules are updated. Even the needs of clients change over time. It is for this reason that brokerage general agencies exist, as they are well-versed in all the insurance industry’s finer points and complexities. They are also aware of the situation with insurance companies and the industry as a whole. Hence, they can anticipate changes and assist brokers by providing them with a head start.

BGAs frequently convene meetings with other representatives to discuss product possibilities and customer requirements. During these encounters, marketing materials are often exchanged so that the general agent knows the broker’s requirements and the outside broker has a list of options. Before any decisions are made and any product is sold to an external broker, the sales process may involve multiple meetings between parties.

Originally published at http://larryanders.wordpress.com on January 21, 2022.



Larry Anders

Larry Anders — Summit Alliance Financial Chairman and CEO